Our Story

Headquartered in a small beach town in California, Paradise and Main is a travel and place-based lifestyle brand made for the Modern Explorer. Whether you are headed around the corner or across the ocean, our collections will bring style and comfort to your roamings, wherever they may take you.

While apparel is our business, our mission is to make the world a happier place by inspiring human connection through travel and exploration. Because life's not really about the destination. It's about how we feel along the way, who we are with and how we connect with the world around us.

So, Go. Get Lost.

Protect our Paradise

Paradise and Main is a proud member of 1% for the planet. By committing one percent of our annual sales, we support a global network of vetted environmental organizations working to protect and improve the places and communities of this glorious blue planet that we share.

Made with Love

Made with high-quality materials and attention to detail, our collections of design-forward, unisex apparel are crafted to look good and feel even better.

Join the Community

Paradise and Main is part of the Paradise brand universe. Across a connected network of social-first brands and companies, Paradise delivers travel, adventure and place-based content and experiences to a global community of Modern Explorers.

Find your paradise

Our family of brands also includes: